October 2018 – today
Sketchin is Swiss-Italian design firm, partner of BIP – Business Integration Partner. With more than 100 designers in Milano, Roma and Lugano, it’s one of the most important and influential design studios in Europe. As senior design lead, I drive the design process around the Sketchin methodology, merging it with AGILE methodologies.
My working experience spans from banking and fin-tech companies such as FLOWE, personal banking and better being app for Banca Mediolanum (12 designers team); to insurance companies, such as Allianz, with B2B and B2C digital platform and products; to tech companies such as Fastweb (5G Enterprise management platform for customers) and Lenovo (envisioning of new customer experience scenarios). Besides these, I loved to be involved in the design of the new website of the architect Michele de Lucchi’s studio (AMDL Circle), and the brand new FieraMilano Disctrict apps for visitors, exhibitors and employees. In collaboration with Microsoft, I have touched on a real artificial intelligence engine in health care and research, designing an interface that can be used by physicians. Recently I worked on the digital strategy of the Politecnico di Milano, with a new design manual and design system for all digital properties.
AMDL Circle was awarded with the iF WORLD DESIGN GUIDE Award – Winner, category Corporate Identity & Design.
User Experience Designer Principal
January 2011 – September 2018
Deltatre is one of the worldwide top digital companies specialized in sport-related multimedia services. As a Principal, I was part of UX process for different projects, such as internal products and RFPs, and main clients, focused to create high traffic web interfaces and multi-platform mobile apps for a real time consumption of sports events, with AGILE methodology.
My duties included product leadership, product design, requirement discussion, business and content analysis, strategy, leading UX/IA sessions both internally and client facing; planning and designing sitemaps, blueprints, wireframes, interactive prototypes for responsive websites and software user interfaces; usability testing; traffic data analysis; AGILE project and team leading, product ownership.
Some of my projects included: NFL Game Pass International; FOX Match Pass; FIFA World Football Museum’s website; GOLF.tv; Tennistv.com. I’ve been design lead in the UEFA Euro 2016 website design team. Previously I’ve been the design leader of the FIFA World Cup Brazil 2014 website, starting point for the redesign of the entire FIFA website.
Other clients was International Sport Federations such as FIS – International Ski Federation, FINA with FINAtv; broadcasters such as OBS – Olympic Broadcasting System, CBC – Canadian Broadcasting Corporation, Be-in Sport Al Jazeera; Juventus with Juventus PASS (digital video channel) and other European major football clubs.
Some of the above projects have been awarded from The Webby Award, The Lovie Award and The Football Business Award.
Interaction Designer & Project Leader
January 2007 – December 2010
Domino is a web design agency that spans several fields of digital communication and advertising such as e-commerce, content management and corporate identity.
My duties included requirement gathering, business analysis, design and product strategy, creative team leading, information architecture, interaction design, wireframing, prototyping; accounting, project leading, project management.
Some clients: Dolce & Gabbana, Swide, New Holland Agriculture, New Holland Style, Sagat – Aeroporto di Torino, Sparco, Fiat Fleet, Alfa Romeo, DENSO, Heineken, Fastweb, IED, Juventus.
As a team we have been awarded in Italy from Mediastars Key Interactive Awards for two different projects.
IED – Istituto Europeo di Design
UX Design professor
September 2007 – July 2018
IED is the International Higher Educational Network in Design, Fashion, Visual Communication and Management of creative industries.
I’ve been a professor at regular courses and master degrees, always about UX Design – Digital Communication.
Independent Communication Designer
January 2007 – December 2007
An intense year of freelance working covering a wide range of projects
Blend – Progetti e Comunicazione
Founder, CEO and Project Leader
April 2001 – January 2007
In 2001 I founded my own design company (3 designers) based on previous experiences and passion for graphic design and digital communication: my first personal challenge as a designer. I was project leader and graphic designer for corporate identity and advertising projects, both printed and digital.
Some clients: Piedmont Regional Council, City of Torino, Turin Architects Association, Fondazione dell’Ordine degli Architetti di Torino, University of Turin, ING Car Lease.
Architecture, University Degree – Polytechnic University of Turin; chartered Architect – National Architect’s Register
I designed and coded my first HTLM website.
Italian native proficiency
English professional working proficiency, C1
PDF version, 83 Kb
Last update: December 2023