Lead UX Designer



FieraMilano – Rho, Milano (Italy) 


The leading organizer and manager of international events in Italy since 1920,  The FieraMilano exhibition district in Rho it is one of the largest exhibition districts in the world, spreading over 20 pavilions located on both sides of a 1 km pedestrian street.


FieraMilano wanted a multi-service and multi-purpose mobile platform that could provide the optimal experience to its wide range of users (exhibitors, constructors, general services). The platform had to provide a strong organizational context to exhibitions who have their own distinct brand identity. And it had to be ready in a few months, before a very important event.


The definition of a realistic MVP was the aim of the first “design thinking” workshop session with stakeholders, becoming part of a detailed AGILE backlog. Surveys and interviews were conducted amongst client groups in order to define personas. Then a robust annotated wireframe documentation was created in order to allow devs to start working, and the design system was drawn. User tests were conducted with different user groups.