Flowe

Role
Lead UX Designer

Period
2019-2020

Reference
Available on app stores,
currently online


Client 

Flowe – Banca Mediolanum, Milano (Italy) 

Context

Banca Mediolanum created the start-up Flowe, a “benefit corporation”, in order to preside over the fintech market sector of young audiences, leveraging new technologies and the PSD2 regulation. 

Challenge 

Flowe required a mobile only app with the aim of helping young audiences (14-24) to achieve personal well-being and future goals, by educating them to manage resources in a sustainable way. A lifestyle companion that, knowing users, accompanies them in their daily lives and in their path of personal growth.

In less than 11 months from scratch to app stores, the app had to include several features provided by partner companies, the most cutting edge state of the art in fintech features, plus a fast and frictionless onboarding process to be completed in less than 10 minutes. 

Solution 

The design team focused the activity on several workshops with stakeholders and users, with the aim of defining and prioritising features, and creating a realistic but challenging  backlog of AGILE user stories. 

Working strictly connected with the dev team (80+ members) and providers’ teams, the design team provided robust design solutions tested in user test sessions and immediately refined. A strong DesignOps approach was customised on the base of the required productivity and the tight deadlines. The heart of the DesignOps approach was a multi-platform design system, growing and evolving in parallel with features and platform requirements. 

Acknowledgements

+18k subscribers – 1 month after launch

+ 500k subscribers – 7 months after launch 

4,6 avg. rate on iOS App Store

Numbers 

10 designers 

+20 workshops with stakeholders and users

+80 developers 

12 companies for third parties services

53 weekly iterations 

1600 wireframes 

16 interactive prototypes 

Gallery

Videos

Commecial for social network distribution
Commercial (English audio)
Commercial (Italian audio only)
Launch press conference (Italian audio only)