NFL Gamepass

Role
UX Designer Principal

Period
2017-2017

Reference
Available on app stores,
currently online


Client 

NFL – National Football League, Los Angeles (USA) – Overtier Operations, London (UK) 

Context

NFL is a pioneer in live streaming matches both for national and international subscribers. NFL Gamepass is a proven and solid application, but outdated and Flash based. 

Challenge 

NFL, amongst the 100th anniversary initiatives, wanted a complete redesign of its top product, starting from the international market. After a test fase, if passed, the new product would had been then extended to the national audience. The redesign had to be based on the new NFL official design system, called “NFL Facemask”. The OTT platform for subscribers needed to be usable, appealing, immediate, and technologically cutting-edge, performing high level quality standards both during live events and with on-demand content.  

The product, based on a brand new video CMS, had to be multiplatform: web, mobile, game consoles, smart tv apps, etc. 

Solution 

A brand new navigation pattern was designed and tested in order to perform consistently on different devices. The NFL design system was improved with modules OTT specific, discussed with the NFL design team in Los Angeles (USA). The video player, heart of the OTT product, was completely redesigned, adding a layer of live stats and information synched with the matches. 

Acknowledgements

The international product (formerly “NFL Gamepass International”) is now the official worldwide NFL channel for video distribution. 

Numbers 

+250k pay subscribers in Europe (release 1, 2017)

+20mil hours of live games in 2020

Gallery

Videos